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Race for Chinese Market

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Race for Chinese Market
Jim Allen at the Daily Yomiuri is currently running a three part series about the business of Japanese baseball. Part I is about the race between NPB and MLB to the Chinese market.

Pull quote:
In a world baseball market increasingly saturated by Major League Baseball, Japan's pro baseball establishment is faced with the threat of being overrun.

"I think the real danger now is that Japan is closer to becoming the second coming of the Negro leagues," Chiba Lotte Marines manager Bobby Valentine told The Daily Yomiuri.
Allen-san contends that MLB is rapidly expanding into Asia. MLB already has the attention of Japanese watching their countrymen in the Majors, now they'd like to do the same with China.

Jim Small, vice president of MLB Asia, thinks that MLB will go a step further and have teams based in Asia within the next 15 years. Basing a team in China would be beneficial to MLB to establish a presence. But teams would also need to be located in Japan, Korea, and Taiwan to really make an Asian division of MLB work.

Itaru Kobayashi, directory of the Hawks' marketing corporation, thinks that it's a race between NPB and MLB to see who can establish such an Asian league first.

As for some background reading, I wrote a piece for Mudville Magazine [about 1/4th the way down] back in 2003 regarding a Pacific Rim League. Also, this interview with Valentine had Bobby mention an Asian division of MLB back in 2003. So none of this is a new idea. I'm glad to see it finally making it into quotes from people involved with baseball, mainly that NPB officials are recognizing the opportunity.
Comments
Re: Race for Chinese Market
[ Author: Kiyoshi | Posted: Jan 25, 2007 3:33 PM | HAN Fan ]

To some extent NPB is starting to realize the need to take the lead in Asian baseball.

Two things have given NPB a "wakeup call." First, the NPB Players Association strike and the fans' reaction to the Orix/Kintetsu merger in 2004. Second, the realization that MLB was serious in digging into Asian talent.

It was amazing how quickly the first Konami Cup Asia Series was organized in 2005 just months before the 2006 MLB sponsored World Baseball Classic.

With the WBC results, the NPB and other Asian baseball people realize they have a product that is competitive with anyone on the planet.

The NPB, Korean Baseball Organization, and Taiwan's CPBL seem to be working together to set a common direction for Asian Baseball. They realize they still have the opportunity to develop a competitive product and still cooperate with MLB without becoming "marginalized."

The NPB, KBO, and CPBL took the "bulls by the horns" with the inclusion of the MLB sponsored China Baseball League team in the Asia Series.

Asians look up to Ichiro and Matsuzaka not because they are MLB players but because they are Asian. Their popularity in Asia superseded their MLB experience. MLB exposure just magnified their popularity.

Asian baseball cannot stand by and watch the MLB parade pass them, but work together to take the lead.
Re: Race for Chinese Market
[ Author: Brimsek | Posted: Jan 26, 2007 7:02 AM | HNHF Fan ]

Interestingly enough the Yankees are attempting to to create a partnership in China.

Source: ESPN
Re: Race for Chinese Market
[ Author: Jbroks86 | Posted: Jan 26, 2007 12:05 PM | SFT Fan ]

Yeah, the Padres mentioned an interest in opening the 2008 season there.

Source: MLB.com
Re: Race for Chinese Market
[ Author: Kiyoshi | Posted: Jan 26, 2007 4:20 PM | HAN Fan ]

I recall a picture of the one solitary fan watching the 2004 opening day in the (mainland) China Baseball League.

Baseball is a strange animal - it doesn't grow from the top down but bubbles from the grassroots up. It either takes hold or it doesn't. Almost every country has some form of amateur baseball. The successful development of professional leagues is not an exact science but a unique phenomenon.

Baseball has prospered in the USA, Canada, Mexico, Nicaragua, Panama, Colombia, Venezuela, Dominican Republic, Puerto Rico, Cuba, Italy, Netherlands, Japan, South Korea, Taiwan, and Australia.

American Major Leaguers have been touring China since the late 1800s as well as Europe, Egypt, and other exotic locations. For over a hundred years people have proclaimed that baseball was going to flourish in one country or another - so we shall see what happens in China.
Re: Race for Chinese Market
[ Author: BigManZam | Posted: Jan 26, 2007 10:06 PM | CLM Fan ]

Baseball will only flourish in China when the people stop starving, stop making slave wages, and the government puts its citizens before its agenda. There's a reason why there are so many Chinese immigrants in the U.S. and Japan.

I used to talk to my Chinese friend about the really underwhelming Chinese musicians I'd hear on the internet. His response to me was, "It's kind of hard to practice writing songs when you're starving." And I think that's the case here. I don't think it's really an ethical thing to try and take money out of a culture in which the average person has so little.
Re: Race for Chinese Market
[ Author: Christopher | Posted: Jan 26, 2007 11:06 PM | HAN Fan ]

Baseball has to compete with soccer in China. Normally China is a seething cauldron of rebellion. The communists triumph (and this was the only thing they were good at) was to give the impression of progress. Most Chinese think their lives are getting better, but are not going to become baseball fans.
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