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Financial Data for NPB's Revenue Streams

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Financial Data for NPB's Revenue Streams
Hello,

I am giving a presentation about the business of Japanese baseball, and I have been busy looking for data regarding revenue streams for the NPB's 12 clubs. If the teams' convoluted television broadcast policies weren't complicated enough, I cannot find anything regarding revenue generated by licensing/media rights/etc.

I can read Japanese (albeit slowly, with a dictionary), but right now I'm lost. For example, I tried looking for an annual report from Yomiuri to see if they had anything about the Giants' revenue streams, but I couldn't find anything on Yomiuri's site that led to shareholder information or the like. I know that Japanese companies are not as open about their financial information as American companies, but I was just wondering if anyone could point me in some sort of a direction for this topic?

I saw Deanna's blog post about Shuukan Baseball's "Money" issue, and I'm going down to Kinokuniya in NYC to see if they have an extra copy of that later this week. Otherwise, I'm stuck. Thanks so much.

-Bill Lovotti
Comments
Re: Financial Data for NPB's Revenue Streams
[ Author: Deanna | Posted: Mar 13, 2008 3:20 PM | NIP Fan ]

The "Money" issue was February 4th. They might or might not still have a copy of it, given the sea mail delay (the Seattle Kinokuniya was always about 3 weeks behind on issues).

But, I don't think it had anything about revenue, actually -- it was mostly about salaries. I might have just missed something, though.
Re: Financial Data for NPB's Revenue Streams
[ Author: Christopher | Posted: Mar 17, 2008 7:49 AM | HAN Fan ]

There are odd references to income as the baseball team accounts are not published separately but as part of the group accounts. I can remember Mijow and myself independently trying to find Tiger's income sometime back but not coming up with anything substantial.

IIRC Rakuten made a small loss in their first year of operation and a small profit the following year. The Tigers have been profitable from around 2003, and the Carp made a small profit in 2007.

Most of the Tiger's income is from merchandising, but they also do well filling the stadiums. Teams in the Central League rely on Tigers and Giants games for most of their revenue. However, I think it is true to say most teams operate at a loss.
Re: Financial Data for NPB's Revenue Streams
[ Author: Guest: Gary Garland | Posted: Mar 22, 2008 11:46 AM ]

Just as a side note, there is a book out about why companies such as Toyota haven't gotten involved in NPB (as you guessed, they don't think NPB is well managed). You can buy it through Amazon Japan (yes, they deliver to the U.S. if you use a major credit card).

トヨタが「プロ野球」を持たない理由—儲からないビジネスモデル
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