This is a site about Pro Yakyu (Japanese Baseball), not about who the next player to go over to MLB is. It's a community of Pro Yakyu fans who have come together to share their knowledge and opinions with the world. It's a place to follow teams and individuals playing baseball in Japan (and Asia), and to learn about Japanese (and Asian) culture through baseball.
It is my sincere hope that once you learn a bit about what we're about here that you will join the community of contributors.
Michael Westbay
(aka westbaystars)
Founder
Two things make me ask that question: firstly, maybe it's because people are used to the way things are in MLB, but I can't see people supporting the "Walmart Cubs" or the "TimeWarner Yankees" (fictitious names, obviously) as much as they support the teams now with their strong regional identification. It seems obvious to me here and now: I wonder if it wasn't that clear to the pioneers of professional Japanese baseball way back when.
Secondly, when the J League went professional back in the '90s, a deliberate decision was made not to name the teams after thir sponsor companies, but to make them chiiki-gata (regional-type) teams, for the very reason that they could distance themselves from the more "mercenary" (for want of a better term) pro baseball.
Having said that, there are exceptions within NPB. For instance, it's said that the "Kintetsu Osaka Buffaloes" are thinking about removing the "Kintetsu" from their team name because they moved their home ground away from any line in the Kintetsu railway network. Hanshin, of course, has the added bonus of their name being both the name of the company that owns them and the region they are based in.